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Technology Implementation Now a Top Challenge for Real Estate Leaders, NAA Research in Partnership with AppFolio Finds
Globenewswire· 2025-12-10 16:00
Core Insights - The 2025 Performance Ecosystem Report by AppFolio and the National Apartment Association highlights the challenges and opportunities in property management, emphasizing the need for adaptation to change [1][9]. Group 1: Industry Challenges - Operational efficiency and maximizing financial performance remain top challenges, with the implementation of new technology now ranking among the top three challenges faced by real estate professionals [2]. - Property management professionals are spending 66% of their time on routine operational and reactive work, which limits their focus on growth and strategic initiatives [3]. Group 2: Opportunities for Improvement - There is a significant gap between current time allocation and desired focus, with only 26% of time ideally spent on strategic, performance-driven work and 23% on stakeholder engagement [3][6]. - The report indicates that 67% of leaders believe consolidating data into a single platform is crucial for improving performance, suggesting a clear path forward for the industry [9]. Group 3: Technology and AI Adoption - While AI adoption is widespread, its full potential for generating strategic value in property management remains largely untapped, indicating an opportunity for embracing AI-native technology [7][12]. - 77% of companies report overall performance improvements driven by generative AI, with a growing trend towards the adoption of agentic AI capable of executing complex workflows [12].