Core Insights - LUNABELLA is set to open its flagship store "W. LUNABELLA" in Paris' Le Marais district in March, coinciding with Paris Fashion Week, positioning itself as a "Total Beauty Solution Hub" for women seeking holistic beauty and well-being [1][2] Group 1: Brand Vision and Philosophy - The "W" in W. LUNABELLA signifies 'Wedding', reflecting CEO Yumi's vision to provide every woman with the flawless complexion traditionally reserved for brides, emphasizing superior skin health as essential for long-lasting makeup [2] - LUNABELLA introduces a "Reverse Skincare" philosophy, focusing on applying nutrient-rich creams first to nourish the skin barrier, utilizing natural ingredients from Jeju Island and proprietary fermentation technology [3] Group 2: Customer Experience and Cultural Integration - The flagship store will offer personalized beauty consultations, premium dress curation, and styling sessions, alongside K-Culture programs such as Hanbok exhibitions and beauty workshops, enhancing the cultural experience for visitors [4] - A collaboration with "The Goeun Hanbok" during the grand launch will attract global influencers, merging Parisian elegance with Korean innovation [4] Group 3: Market Position and Expansion Strategy - LUNABELLA has successfully entered markets in the U.S., Japan, and Poland, and holds certifications from Europe’s CPNP and the U.S. FDA MoCRA, indicating a strong foundation for further global expansion [5] - The Paris flagship is a strategic cornerstone aimed at solidifying LUNABELLA's leadership in the European market [5]