Core Insights - The use of Sankey diagrams is gaining popularity among budgeting software companies as a tool to visualize cash flows, particularly appealing to younger users [1][9][17] - RightCapital has integrated Sankey diagrams into its software based on user demand, highlighting their effectiveness in illustrating complex financial scenarios [10][19] Company Insights - Monarch, a budgeting software company, utilizes Sankey diagrams as its primary marketing tool, indicating their effectiveness in engaging users [1] - RightCapital's vice president of marketing emphasizes the utility of Sankey diagrams in retirement planning, showcasing various income sources and their flows [2][3] - Boldin, a DIY retirement-planning software company, acknowledges the potential of visualizations like Sankey diagrams to enhance user understanding of financial data [9] User Engagement - There is a DIY movement on platforms like Reddit where users create and share their own Sankey diagrams for personal finance evaluation [7] - Users like Jake Lazaroff have taken the initiative to create custom Sankey diagrams to visualize their financial data, demonstrating a growing interest in personalized financial tools [8] Financial Planning - Sankey diagrams help users understand the flow of income and expenses, making complex financial information more accessible compared to traditional charts and spreadsheets [5][19] - The diagrams can illustrate different retirement scenarios, such as the impact of starting Social Security at various ages, aiding in strategic financial planning [12][15][18]