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Rogers Launches Five-Year $50 Million National Program to Help Youth Balance Screen Time
Globenewswire· 2026-01-08 11:00
Core Insights - Canadian teens spend an average of 5.2 hours on their phones daily, significantly exceeding the Canadian Paediatric Society's recommended limit of two hours for recreational screen time [2][5] - Rogers has launched a national program called Screen Break to help families manage excessive screen use among youth, investing $50 million over five years [1][3] Excessive Screen Time Concerns - A study by Rogers indicates that while 90% of parents believe their children spend too much time on screens, only one-third of teens recognize it as a problem [2] - Excessive screen time is linked to various health issues, including increased anxiety, depression, social isolation, obesity, and hindered academic performance [5] Program Initiatives - The Screen Break program includes four pillars: Parental Tools, Youth Programming, Research & Partnerships, and Education & Advocacy [3][4] - Tools for parents include the MyRogers app for managing mobile data and the Rogers Xfinity app for setting time limits and monitoring app usage [6] Community Engagement - The program will feature events like "Unplug and Play," where professional athletes will host active living clinics to encourage physical activity among youth [6][10] - Rogers is collaborating with the YMCA and other youth organizations to promote active living and screen balance [4][6] Research and Education - An annual study will be commissioned to analyze screen time usage among youth, in partnership with the Dais at Toronto Metropolitan University [7] - The program aims to educate families on healthy digital habits and the importance of balancing screen time with physical activity [8]
Rogers Launches Five-Year $50 Million National Program to Help Youth Balance Screen Time
Globenewswire· 2026-01-08 11:00
Core Insights - Rogers has launched a national program called Screen Break to address excessive screen time among Canadian youth, who spend an average of 5.2 hours daily on their phones, significantly exceeding the Canadian Paediatric Society's recommended limit of two hours [1][2]. Group 1: Program Overview - The Screen Break initiative aims to help families manage screen time and promote healthier digital habits among youth [2][3]. - Rogers is investing $50 million over five years into four program pillars: Parental Tools, Youth Programming, Research & Partnerships, and Education & Advocacy [3][5]. Group 2: Health Concerns - Excessive screen time is linked to various health issues, including increased anxiety, depression, social isolation, obesity, and hindered academic performance [6][8]. - A study commissioned by Rogers revealed that while 90% of parents believe youth spend too much time on screens, only one-third of youth acknowledge it as a problem [2][6]. Group 3: Program Components - Parental Tools include the MyRogers app for managing mobile data and the Rogers Xfinity app for setting time limits and monitoring app usage [7]. - Youth Programming features events like "Unplug and Play," where athletes engage teens in active living [7][11]. - Research & Partnerships involve collaboration with the Dais at Toronto Metropolitan University to study screen time impacts and promote healthy digital habits in schools [8][9]. - Education & Advocacy efforts will include athlete endorsements to inspire teens to balance screen time with physical activity [9][11].