Core Insights - Rokt is expanding its collaboration with Cinemark to enhance customer experience by delivering relevant non-endemic messages on the ecommerce payment page [1][2][3] - The partnership aims to leverage Rokt's AI technology to unlock new monetization opportunities and improve customer engagement during the transaction moment [3] Company Overview - Rokt is a leading ecommerce technology company that utilizes machine learning and AI to enhance transaction relevance, powering over 7.5 billion transactions in 2025 [3][5] - Cinemark Holdings, Inc. is one of the largest theatrical exhibition companies globally, operating nearly 500 theaters and over 5,500 screens across the U.S. and Latin America [4] Financial Performance - Rokt reported a revenue growth of over 40% year-over-year in 2024, reaching $600 million [3]