Core Insights - Roku has experienced significant growth since its inception, with a nearly 1,300% increase in trailing-12-month revenue since going public in 2017, surpassing $4 billion annually [4] - The company has impressive adoption metrics, with over 125 million daily users and more than 35 billion hours of video content streamed in Q2 2025 [5] - However, Roku's platform gross margin has declined to 51% in Q2, marking a significant drop from over 70% at the time of its IPO [7] Company Overview - Roku was founded by Anthony Wood after Netflix decided not to pursue its smart-TV operating system project, allowing Roku to independently develop its platform [3][9] - The company generates revenue through hardware devices and its operating platform, with 88% of Q2 revenue coming from digital advertising on its platform [6] Financial Performance - The decline in gross margin from its platform revenue indicates potential challenges in maintaining profitability, with hundreds of millions of dollars in annual gross profit at stake if margins were maintained [8] - Roku's current market valuation stands at $14.5 billion, suggesting that improvements in gross profit could significantly impact its stock price [8]