This story was originally published on Hotel Dive. To receive daily news and insights, subscribe to our free daily Hotel Dive newsletter. Dive Brief: IHG Hotels & Resorts has made its Ruby Hotels brand available for development in the U.S., the hotel company announced Tuesday.  IHG acquired the Germany-based lifestyle flag, its 20th global brand, for approximately $116 million earlier this year, with plans to “rapidly” take it to the Americas and across Asia, CEO Elie Maalouf said in a statement at the ...

Core Insights - IHG Hotels & Resorts announces the U.S. development opportunity for Ruby Hotels, targeting cost- and style-conscious travelers in urban markets [1][2] - Ruby Hotels aims to expand its presence in the U.S. following its successful European operations, with plans for over 120 global hotels in the next decade and more than 250 in the next 20 years [4][5] Company Overview - Ruby Hotels, founded in Germany in 2013, currently has 34 hotels in major European cities and is now entering the U.S. market [2][4] - The brand focuses on a premium urban lifestyle approach, offering standardized guest room designs with high-quality finishes and essential amenities [3][4] Market Strategy - IHG's strategic growth plan for Ruby prioritizes major U.S. urban markets and includes various project types such as new builds, conversions, and adaptive reuse [2][4] - The brand is designed to appeal to individualist travelers seeking character-driven premium stays at affordable prices, while maintaining its unique design and operating model [5] Growth Potential - IHG expects accelerated growth in the "urban micro" segment, which presents opportunities for increased owner and traveler interest in Ruby Hotels [4] - The partnership with IHG provides Ruby owners access to a robust distribution and technology platform, as well as the IHG One Rewards loyalty program [4][5]