Core Insights - Ryde Group Ltd has announced a collaboration with Kris+, the lifestyle rewards app of Singapore Airlines, allowing KrisFlyer members to redeem miles for RydeCoins at exclusive discounted rates [1] Company Summary - Ryde Group Ltd is a leading technology platform for mobility and quick commerce in Singapore [1] - The collaboration with Kris+ enhances the value proposition for Ryde's services by integrating with a major airline's rewards program [1] Industry Summary - The partnership reflects a growing trend in the mobility and quick commerce sectors to leverage loyalty programs, providing consumers with more flexible and valuable options for their rewards [1]