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N4XT Experiences and SAP Announce Partnership to Power New Digital and Retail Infrastructure for New York Fashion Week
Globenewswire· 2026-02-06 00:24
Core Insights - N4XT Experiences has announced a multi-season partnership with SAP to enhance the digital and experiential infrastructure for New York Fashion Week and its NYFW Collections, focusing on integrating technology and AI to provide value to designers [1][3][4] Company Overview - N4XT Experiences operates large-scale fashion intellectual property, including NYFW Collections and LA Fashion Week, acting as a connector among designers, venues, and the broader fashion industry [2] - The company emphasizes a designer-first approach, providing necessary venues, infrastructure, and operational support to allow designers to focus on their craft [2] Partnership Details - SAP will serve as the official technology and co-innovation partner for N4XT, collaborating to implement technology that enhances engagement among designers, editors, buyers, and attendees during fashion week [3][5] - The partnership aims to build sustainable infrastructure and solutions for the fashion industry, focusing on removing operational barriers while leveraging SAP's advanced technology [4][5] Digital Platform Development - N4XT and SAP are developing a digital platform called .FW to connect designers, partners, and audiences, supporting designer discovery, audience engagement, and commerce over time [7] - Planned features include curated access to designers, tools for Fashion Week navigation, and connections between physical retail and digital experiences [8] Retail Innovation Lab - N4XT will launch the Retail Innovation Lab in collaboration with Public School, showcasing SAP's AI-enabled technology solutions for retail [10] - The lab will support the relaunch of Public School and introduce a new approach to retail during New York Fashion Week, accessible to the public for a limited time [11][12]