SHE POWER×马术力
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当马术走近普通人,昔日贵族运动如何撬动市场?
Di Yi Cai Jing· 2025-10-08 01:46
Core Insights - The Shanghai Jiushi International Equestrian Center is becoming a new urban landmark, hosting the Shanghai International Horse Culture Week during the Mid-Autumn Festival and National Day holidays, featuring various events that allow citizens and tourists to experience the charm of equestrian sports [1] - The equestrian industry in China is transitioning from an elite sport to a more accessible activity for the general public, presenting new development opportunities [3] - The 2025 China Equestrian Tour (Shanghai Station) attracted 382 horse-rider combinations from approximately 40 equestrian clubs across 14 countries and regions, highlighting the growing interest in equestrian events [1] Industry Development Opportunities - The equestrian industry is experiencing new growth opportunities, supported by government policies and increasing market demand. The Shanghai Municipal Equestrian Development Plan aims for the industry to exceed a total value of 5 billion yuan by 2032 [4] - Various verticals within the equestrian industry, such as horse breeding, professional equipment manufacturing, and veterinary services, present significant market potential and innovation space [4] - The establishment of a horse supply station during the event exemplifies the creation of a comprehensive service system for horses, akin to a "4S shop" model [4] Social Value and Community Engagement - Equestrian sports create unique scenarios for deep emotional connections between humans and animals, offering social value that is irreplaceable. Examples include therapeutic horseback riding for children with autism and tourism experiences that promote cultural heritage [6] - The upcoming 2028 Olympics is expected to showcase the maturity of China's equestrian talent development system, with young riders demonstrating professional skills and international perspectives [6] Empowerment of Women in Equestrian Sports - Equestrian sports, being gender-neutral, provide an excellent platform for women to showcase their sensitivity and empathy, which are crucial in handling horses [7] - The "SHE POWER × Equestrian Strength" initiative aims to connect female leaders across various industries to promote cross-sector development in the equestrian industry [9] - The increasing influence of women in business and their ability to contribute resources to the equestrian sector is seen as a way to drive industry progress and personal value realization [10]