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从车间到秀场:中国制造出海既有“硬核认证”也有“软性叙事”
Yang Zi Wan Bao Wang· 2025-09-10 14:07
Group 1 - The core narrative of Chinese manufacturing is evolving, showcasing both industrial and cultural advancements as companies expand globally [1][4] - The Jiangsu Siemens Low Voltage Cabinet Factory has completed an intelligent transformation, increasing production capacity to 20,000 units annually while reducing workforce by 30% [2] - The factory achieved Siemens' global MMA certification, which includes 86 criteria, enabling its products to enter European and Southeast Asian markets [2][4] Group 2 - The JUZUI brand from Zhejiang Anzheng Fashion Group showcased its collection at New York Fashion Week, blending Eastern aesthetics with modern design [3] - JUZUI emphasizes sustainability by using Furmark-certified natural fur and a versatile design approach, enhancing its brand value [3] - The brand's international exposure is expected to positively impact its domestic performance, with a projected double-digit growth in the 2024 autumn/winter season [4] Group 3 - Both companies illustrate a shift in export strategy from cost-based competition to value-based competition, leveraging international certifications to enhance their market positions [4] - The transformation of Chinese manufacturing is marked by a focus on selling standards, culture, and values, moving from passive participants to rule-makers in the global market [4]