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Isaiah Hartenstein Joins Team Skechers
Businesswire· 2025-11-12 15:00
Core Insights - Skechers has signed Isaiah Hartenstein, center for the Oklahoma City Thunder and winner of the 2025 NBA Finals, to its roster, showcasing the brand's commitment to attracting top talent in basketball [2][3] - Hartenstein will wear the SKX NEXUS™ basketball shoes, which are designed for speed, stability, and support, and will participate in upcoming marketing campaigns for Skechers [2][3] - The partnership highlights Skechers' strategy to align with elite athletes to enhance brand visibility and credibility in the competitive sports footwear market [3][4] Company Overview - Skechers, based in Southern California, designs and markets a diverse range of lifestyle and performance footwear, apparel, and accessories for all demographics, available in 180 countries [6] - The company operates approximately 5,300 retail stores and has a robust international business model through subsidiaries and joint ventures [6] Athlete Roster - Hartenstein joins an elite roster of Skechers Basketball athletes, including NBA stars like Joel Embiid and Julius Randle, as well as WNBA players [4] - This strategic athlete partnership aims to enhance the brand's image and reach within the sports community [4] Product Availability - Skechers Basketball footwear is available through various channels, including the brand's websites, select stores, and specialty retailers globally [5]