Core Insights - ARGYLE Haus of Apparel has launched a new sleepwear brand, SLEPT IN, which aims to redefine modern comfort and style in sleepwear [1][4] - SLEPT IN is designed to be versatile enough for both home and daily life, emphasizing high-quality fabrics and thoughtful construction [2][3] Company Overview - SLEPT IN was founded by Michaela Hutton and Kirsten Mancini, focusing on creating stylish yet comfortable sleepwear [2][3] - The brand is developed and manufactured in Los Angeles in collaboration with ARGYLE Haus of Apparel, which supports startups through its fashion incubator platform [3][4] Product Features - The debut collection of SLEPT IN features soft, high-quality fabrics and silhouettes that transition seamlessly from rest to routine [2][3] - The brand emphasizes the importance of comfort without sacrificing style, aiming to create intentional and stylish sleepwear [3][4] Industry Trends - The launch of SLEPT IN reflects a growing trend towards versatile apparel that prioritizes comfort and style, as well as the value of domestic production for emerging fashion brands [4]