Core Insights - The GoDaddy Consumer Pulse survey reveals a paradox where younger consumers (Gen Z and Millennials) show less concern for online security yet have low tolerance for businesses that fail to protect their data [1][3] Consumer Expectations - 68% of consumers expect small businesses to maintain the same level of digital security as large corporations or better [2][4] - 53% of consumers would remain loyal to a business that takes immediate steps to fix a breach and offers proactive protection like credit card monitoring [17] Generational Differences - 42% of Gen Z and 40% of Millennials would not change their passwords or credit card information after a data breach, compared to 72% of Gen X and Boomers who would take immediate action [3] - More than half of Gen Z (53%) and 42% of Millennials have severed ties with a business due to a security incident, significantly higher than the 37% of Gen X and Boomers [8] Consumer Behavior and Security Practices - 61% of consumers repeat passwords across accounts, with this habit being more common among Gen Z and Millennials [6] - 69% of consumers do not check for a secure padlock icon before making online purchases [6] Perception of Cybersecurity - 65% of all consumers are more concerned about online security than five years ago, but a small subset of younger consumers report being less concerned [11] - 67% of consumers believe their personal information is already on the dark web [11] Business Implications - Businesses that respond to breaches with transparency and support are more likely to retain customer loyalty [12] - Simple changes, such as ensuring a fast-loading website and using a professional email address, can improve consumer perception [13] GoDaddy's Offerings - GoDaddy provides a suite of security solutions, including Website Security firewall bundles and SSL certificates, to help businesses meet rising consumer expectations [14]