Core Insights - The company has evolved from a traditional Supply-Side Platform (SSP) to a more diversified business model, focusing on streaming opportunities in Connected TV (CTV) [1][2] - The strategy to enter the streaming business involved acquisitions, including Telaria, SpotX, and SpringServe, rather than organic growth [1] Business Evolution - The traditional SSP model was characterized by connecting numerous websites and demand-side platforms (DSPs), making differentiation challenging [1] - The company recognized the potential in the streaming market and shifted its focus accordingly [1] Strategic Acquisitions - The acquisitions of Telaria, SpotX, and SpringServe were pivotal in transforming the company's offerings and capabilities in the streaming sector [1]