Core Insights - SoundHound AI, Inc. has launched Sales Assist, a voice-powered AI agent for retail, which will debut at Mobile World Congress 2026 [1] - The Sales Assist agent is designed to enhance in-store customer interactions by providing real-time AI-driven recommendations to staff [2][4] - The technology aims to streamline sales processes, reduce wait times for customers, and improve overall sales efficiency [3][4] Product Features - Sales Assist provides instant, data-driven recommendations during customer conversations, helping staff with upgrades, bundles, and compliance disclosures [2][4] - The AI operates in noisy retail environments with minimal latency, utilizing SoundHound's proprietary Polaris automatic speech recognition technology [4] - The system can access various databases securely, enabling it to check upgrade eligibility, retrieve account data, and suggest trade-in promotions [10] Market Impact - SoundHound processed nearly 30 million AI customer interactions in telecom and retail sectors globally in 2025, indicating strong market demand [9] - The launch at MWC 2026 highlights SoundHound's growing momentum in the European market [11] - The Sales Assist agent is expected to increase revenue per customer, shorten sales cycles, and ensure consistent sales practices across locations [4] Company Overview - SoundHound AI is recognized as a global leader in voice and conversational AI, providing solutions across various industries including retail, financial services, and healthcare [12] - The company’s technology enables billions of AI interactions annually for leading brands, showcasing its extensive reach and capabilities [12]