Core Insights - Pacvue has announced a partnership with Tesco Media to enhance retail media activation, allowing brands to manage sponsored product campaigns on Tesco within the Pacvue platform [1][2] - The collaboration introduces a custom reporting metric called 'Sales at Checkout,' which provides insights into campaign performance tailored to Tesco's fulfillment-based attribution model [2][3] - This partnership represents a significant milestone in Pacvue's expansion in European markets, enabling a unified global strategy for brands while maintaining local market relevance [2][4] Company Overview - Pacvue is an AI-powered Commerce Operating System that integrates retail media, commerce management, and advanced measurement across over 100 global marketplaces, including major retailers like Amazon and Walmart [6] - The platform supports over 70,000 brands and agencies, facilitating advertising performance maximization and market share expansion [6] - As of 2025, Pacvue accounts for 12% of total retail media ad spend worldwide, showcasing its significant presence in the industry [6] Partnership Details - The integration with Tesco Media allows for advanced reporting, automation, and optimization tools, providing a comprehensive view of campaign performance on the UK's digital shelf [4][7] - Advertisers can report on sales at checkout or fulfillment, offering flexibility and deeper insights into retail media investments [2][3] - The partnership aims to improve the shopping experience for customers while providing brands with greater ease of use and performance insights [3][4]