Core Insights - Samuel Adams' Summer Ale Census reveals that 90% of beer drinkers enjoy beer more frequently in summer, with July being the peak month for beer consumption [2][3] - The survey indicates that a cold brew is essential for maximizing summer enjoyment, highlighting the cultural significance of beer during the season [2][3] Survey Findings - The Samuel Adams Beers of Summer Variety Pack includes four beers: Summer Ale, Porch Rocker, American Light, and a new Blueberry Lager, available nationwide through July [4] - The survey shows that 63% of drinkers pair beer with burgers, 57% with BBQ chicken or ribs, and 48% with hot dogs during summer BBQs [6] - A majority of weekend drinkers start consuming beer before happy hour, with 24% beginning between noon and 2 p.m. and 33% between 2 p.m. and 5 p.m. [6] - Over half of drinkers feel that completing household chores, like mowing the lawn, justifies enjoying a cold beer [6] - One-third of respondents consider their partner as their primary drinking companion, while another third prefers to drink with friends [6] - Nearly one-third of beer drinkers opt for crisp and clean beers in summer, while fruity, tropical, and citrusy options are also popular [6] Company Background - Samuel Adams, founded in 1984, is a leading independent American craft brewer known for its role in the craft beer revolution [5] - The Boston Beer Company, which brews Samuel Adams, has expanded its portfolio to include hard cider, hard seltzer, and hard tea, with a commitment to quality and innovation [7]