Company Overview - Samuel Adams is a leading independent American craft brewer that played a significant role in the craft beer revolution since its inception in 1984 [5][6] - The brewery is known for its flagship brew, Samuel Adams Boston Lager, and has become one of the most awarded breweries globally, focusing on high-quality beer through innovation and experimentation [5][6] Product Launch - Samuel Adams is launching a limited-edition Fall Legends Commissioner's Kit to celebrate fantasy football commissioners, which includes a gavel, a coin, an official commissioner's vest, and a bottle cooler vest, priced at $25.26 [1][2] - The Fall Legends Variety Pack will feature Octoberfest alongside two other fall favorites and a new brew, catering to draft nights, game days, and victory celebrations [4][5] Marketing Collaboration - The company is collaborating with Brian Baumgartner from The Office, who is a long-time fantasy football fan, to promote the campaign [3][4] Seasonal Product Characteristics - Octoberfest is described as a smooth, malty Märzen-style lager with a 5.3% ABV, known for its complex caramel and roasty malt notes [6] - The new Harvest Helles is a crisp lager with a 5.4% ABV, featuring bright citrus and stone fruit notes, while Samuel Adams Jack-O is a refreshing ale with a 4.4% ABV that blends pumpkin with seasonal spices [6]