Core Insights - Samuel Adams' Summer Ale Census reveals that 90% of beer drinkers enjoy beer more frequently in summer, with July being the peak month for beer consumption [2][3] - The survey indicates that a cold brew is essential for maximizing summer enjoyment, highlighting the cultural significance of beer during the season [2][3] Survey Findings - The Samuel Adams Beers of Summer Variety Pack includes four beers: Summer Ale, Porch Rocker, American Light, and a new Blueberry Lager, available nationwide through July [4] - The survey shows that 63% of drinkers pair beer with burgers, 57% with BBQ chicken or ribs, and 48% with hot dogs during summer BBQs [6] - A majority of weekend drinkers start consuming beer before happy hour, with 24% beginning between noon and 2 p.m. and 33% between 2 p.m. and 5 p.m. [6] - Over half of drinkers feel that completing household chores, like mowing the lawn, justifies enjoying a cold beer [6] - One-third of respondents consider their partner as their primary drinking companion, while another third prefers to drink with friends [6] - Nearly one-third of beer drinkers opt for crisp and clean beers in summer, while fruity, tropical, and citrusy options are also popular [6] Company Background - Samuel Adams, founded in 1984, is a leading independent American craft brewer known for its role in the craft beer revolution [5] - The Boston Beer Company, which brews Samuel Adams, has expanded its portfolio to include hard cider, hard seltzer, and hard tea, with a commitment to quality and innovation [7]

Core Insights - The Brewing the American Dream program has awarded Moor's Brewing Co. as the 2025 winner of its Brewing & Business Experienceship, continuing its legacy of supporting small businesses in the food and beverage industry [1][4][8] Company Overview - Moor's Brewing Company, founded in Chicago in 2021 by Damon Patton, Jamhal Johnson, and Anthony Bell, has expanded to over 500 retailers nationwide and opened Diversey House, Chicago's first Black-owned taproom, in February 2025 [3][8] - The brewery's mission includes community engagement and offering a unique blend of craft beer and elevated pub fare [3][5] Program Details - The Brewing & Business Experienceship provides one emerging craft brewer with mentorship from Samuel Adams professionals, including founder Jim Koch, and opportunities to collaborate on specialty beers and participate in the Great American Beer Festival [2][4][6] - The selection process for the winner involved a public voting component during the Crafting Dreams Beer Bash, which showcased six finalists [4][5] Impact and Goals - Since its inception in 2008, the Brewing the American Dream program has loaned over $114 million to more than 4,500 small business owners in the food and beverage industry, creating or maintaining over 12,000 local jobs [8] - The program aims to strengthen small businesses, create local jobs, and build vibrant communities through access to business capital and coaching [8]