Core Viewpoint - The National Advertising Division (NAD) found that Verizon's claims regarding its Satellite Texting services and "largest network" advertising were partially supported but recommended modifications for clearer disclosures in future advertising [1][5][8]. Satellite Claims - NAD reviewed Verizon's claims that it is "conquering dead zones with satellite" and found that these claims do not imply exclusivity over the functionality [2][3]. - The partnership with AST SpaceMobile, currently in testing, does not substantiate the claims made by Verizon regarding satellite texting [3]. - A previous commercial's disclosure about satellite connectivity was deemed insufficiently clear regarding the requirement for newer phone models [4]. - NAD concluded that while Verizon has a reasonable basis for its satellite claims, future advertising must include clear and conspicuous disclosures about the availability of satellite texting features [5]. "Largest Network" Claims - T-Mobile challenged Verizon's claim of having "America's largest network," arguing that this typically refers to geographic coverage rather than subscriber numbers [6]. - NAD found the term "largest network" ambiguous and noted that "postpaid phone connections" may not clearly indicate Verizon subscribers [7][8]. - NAD recommended that Verizon modify its disclosure to clarify what "postpaid phone connections" refers to, ensuring that the claims can be substantiated with appropriate qualifications [8]. Compliance and Discontinuation - Verizon has permanently discontinued the challenged implied claims related to satellite-supported texting and its wireless network, and NAD will treat these claims as recommended for discontinuation for compliance purposes [9]. - Verizon stated it will comply with NAD's recommendations regarding advertising practices [9].