Core Insights - Seabourn has secured broadcasting rights from IMG to air the FIFA World Cup 26 live on its ocean fleet from June 11 to July 19, 2026, allowing guests to watch all 104 matches during their cruises [1][3] - The initiative aims to enhance the luxury travel experience by combining the excitement of live sports with high-end cruising [3] Company Overview - Seabourn is recognized as a leader in ultra-luxury ocean and expedition travel, operating six modern ships that offer all-suite accommodations, award-winning dining, and a relaxed atmosphere [5] - The company emphasizes a commitment to providing unforgettable experiences, including partnerships with entertainers and wellness programs [5] Event Details - Guests will have access to uninterrupted FIFA World Cup 26 coverage via Sport 24 Special Event Channels, with viewing options available in suites and communal areas on board [3] - Sample voyages during the tournament include various itineraries, such as a 7-day cruise in Turkey and the Greek Isles, and a 14-day journey through the British Isles [4][9] Industry Context - IMG, the agency managing the media rights, is a prominent player in sports marketing, working with over 250 federations and events, indicating the significance of the FIFA World Cup as a global sporting event [7]