Core Insights - The article highlights the emerging trend of pairing fried chicken, caviar, and sparkling wine as a high-low dining experience, gaining popularity on social media and holiday trend reports [1][3] Group 1: KFC's New Year's Eve Promotion - KFC is offering a BOGO (Buy One Get One) 8-piece Fried Chicken Bucket, exclusively for KFC rewards members, to enhance New Year's Eve celebrations [2][6] - The promotion aims to provide an easy and festive dining option for various occasions, whether hosting friends or enjoying a quiet night in [5] Group 2: Collaboration and Trend Exploration - KFC collaborated with The Caviar Co. and Luc Belaire to curate a high-low food pairing, combining sustainably harvested caviar with KFC's fried chicken and premium sparkling wine [3][4] - This partnership emphasizes that luxury can be fun and accessible, aiming to surprise and delight consumers with unexpected food pairings [4] Group 3: Consumer Engagement - KFC engaged food and lifestyle creators by providing them with a New Year's Eve tasting bundle, designed to inspire celebratory moments and showcase the high-low trend [4]

Core Concept - KFC has launched a new product called the "Dunk It Bucket," which is the brand's first new bucket in nearly a decade, featuring hand-breaded Original Recipe Tenders, Secret Recipe Fries, and new Mashed Potato Poppers, available nationwide starting March 17, 2025 [1][4]. Product Details - The Dunk It Bucket includes hand-breaded Original Recipe Tenders, Secret Recipe Fries, and crispy Mashed Potato Poppers, with a starting price of $7 [2][4]. - Mashed Potato Poppers are described as crunchy on the outside and creamy on the inside, available either as part of the Dunk It Bucket or à la carte [3][4]. - The Double Dunk It Bucket is available for $25, which includes 10 tenders, 2 individual fries, 10 mashed potato poppers, 6 sauces, and 4 biscuits [7]. Sauce Options - The Dunk It Bucket offers a variety of sauce options, including Warm Gravy, Comeback Sauce, Honey BBQ, Honey Mustard, Sticky Chicky Sweet and Sour Sauce, Classic Ranch, and Buffalo Ranch [8]. Marketing and Promotions - The new menu items coincide with the college basketball tournament, promoting a "sauce bracket" theme for fans [5]. - KFC is also offering limited-edition "KFC Dunk It" merchandise, including a mini basketball hoop and apparel, to enhance the promotional campaign [5]. Ordering and Rewards - Customers can order the Dunk It Bucket in-store, on KFC.com, or through the KFC app, with KFC Rewards members earning double points on these orders [6][9].