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AFS and RestHero join forces on digital solutions for MEA restaurants
Yahoo Finance· 2025-12-10 14:33
Group 1 - Arab Financial Services (AFS) has signed a memorandum of understanding with RestHero to enhance digital capabilities for restaurants and food and beverage merchants in the Middle East and Africa [1] - The partnership aims to reduce reliance on third-party aggregators and provide a unified platform for F&B businesses to manage online channels and customer interactions [2][4] - The integration of AFS's payment infrastructure with RestHero's systems is expected to automate restaurant processes and support a consistent customer experience across digital channels [3][4] Group 2 - RestHero's CEO emphasized that the partnership represents a transformative endorsement of their technology, unlocking unique value for F&B merchants [2] - AFS's CEO highlighted that this strategic investment is a significant step towards building the future of regional F&B by combining digital ordering and social commerce tools with a secure payment network [5] - The collaboration is designed to enable merchant partners to capture higher revenue and minimize operational friction in a digital consumer landscape [6]