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Massimo Group Highlights Dealer Network Momentum, Organizational Expansion and Product-Led Strategy Entering 2026
Prnewswire· 2025-12-23 13:25
Core Insights - Massimo Group is focusing on dealer network expansion as a key growth strategy, preparing for accelerated dealer-led growth in 2026 [1][2][10] Dealer Network Momentum - In 2025, Massimo prioritized dealer network development, investing in channel expansion and dealer support capabilities [2] - The company strengthened its authorized dealer footprint in key U.S. markets, enhancing customer access and preparing for higher-value product rollouts [2][3] - In Q4 2025, Massimo signed agreements with several new dealer partners, indicating increased interest aligned with its evolving product strategy [4][5] Organizational Expansion - To support dealer expansion, Massimo appointed a Vice President of Dealer Development and a Manager of Fleet Sales in 2025 [6][7] - These organizational enhancements are aimed at building a scalable dealer network and transitioning to a more execution-focused growth phase [7] Product Strategy - Massimo's product roadmap is designed to enhance dealer competitiveness and profitability, with established partners already executing purchase agreements for new product series [8] - The company has initiated a preorder program for its 2026 Sentinel models, which is gaining traction as dealers prepare for the upcoming selling season [8][9] Future Outlook - For 2026, Massimo plans to increase focus and investment in dealer development, emphasizing quality and long-term partnerships [9][10] - The company believes that its expanded dealer organization and differentiated product lineup will drive sustainable revenue growth and successful product commercialization [10]