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Massimo Group to Exhibit at AIM Expo 2026, Showcasing New Sentinel UTV and MVR HVAC Pro Series Platforms
Prnewswire· 2026-01-06 13:00
Core Viewpoint - Massimo Group will showcase its new 2026 product lineup at AIM Expo, emphasizing its expansion into higher-value powersports vehicles and electric utility products [1][5]. Product Offerings - The 2026 Sentinel Series will feature fully enclosed HVAC UTVs, while the MVR HVAC Pro Series will include electric carts designed for various applications [2][3]. - The Sentinel Series aims to enhance Massimo's premium UTV offerings with factory-installed heating and air conditioning, while the MVR HVAC Pro Series targets markets such as golf, NEV, municipal, security, and commercial uses [3]. Market Reception - The company has received strong early market feedback and pre-order interest for both the Sentinel Series and MVR HVAC Pro Series, which is expected to bolster dealer confidence ahead of the 2026 model year [3]. Dealer Engagement - AIM Expo serves as a platform for Massimo to connect with its dealer network and introduce new products, reflecting the company's focus on higher-value offerings that benefit both dealers and end-users [4]. - New dealer programs for 2026 will be presented, aimed at enhancing dealer profitability and long-term partnerships, including improved parts and service support, a dealer demo unit program, and rebate programs [4]. Industry Context - AIM Expo 2026 will gather various stakeholders from the powersports ecosystem, providing an opportunity for Massimo to showcase its 2026 lineup and dealer strategy [5].