Series by Marriott™

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Marriott International and Hawkins Way Capital Announce Five Signed Agreements to Launch Series by Marriott™ in the United States
Prnewswire· 2025-09-23 13:00
Core Insights - Marriott International has signed agreements to convert five properties to its new Series by Marriott™ brand in major U.S. markets, marking the brand's official debut in the country [1][2][4] - The Series by Marriott™ brand aims to provide a personalized experience that reflects the unique character of each destination, catering to the growing demand for upscale collection brands [3][4] - The collaboration with Hawkins Way Capital allows for the preservation of the FOUND Hotels brand identity while leveraging Marriott's global reach and loyalty system [4][5] Company Developments - The five properties transitioning to the Series by Marriott™ brand are located in Miami, Santa Monica, San Francisco, Chicago, and San Diego, and are currently operating under the FOUND Hotels brand [1][2][7] - The Series by Marriott™ brand was announced in May 2025 and is designed to offer reliable accommodations with essential amenities for travelers [3][4] - The independent FOUND Hotels brand aligns with the spirit of Series by Marriott™, focusing on design-led, select service hotels in prime locations [4][5] Market Strategy - The launch of Series by Marriott™ is seen as a strategic move to meet the evolving interests of owners, franchisees, and guests, providing a conversion opportunity for regional owners [4] - The brand aims to foster a model for approachable, local lifestyle hotels that cater to modern travelers in sought-after areas [4][5] - Marriott's expansion strategy includes a recent founding deal with Concept Hospitality Private Limited in India, which will affiliate The Ferns Brands with Series by Marriott™, adding to its global portfolio [5]
下调业绩预期后,万豪要做中档酒店生意
Guo Ji Jin Rong Bao· 2025-08-07 14:01
Core Viewpoint - Marriott's brand transformation of its Fairfield Inn in China reflects its commitment to deepening its market presence in the region, which has become a significant growth engine for the company despite facing challenges in the Greater China market [1][3]. Group 1: Financial Performance - In Q2, Marriott reported total revenue of approximately $6.744 billion, a year-on-year increase of 4.73%, while net profit was about $763 million, a decrease of 1.17% [5]. - Adjusted net profit for the same period was approximately $728 million, reflecting a year-on-year growth of 1.68% [5]. - Adjusted EBITDA for Q2 was around $1.415 billion [5]. Group 2: Market Performance - In the Greater China region, RevPAR (Revenue per Available Room) saw a year-on-year decline of 0.5%, amounting to $73.75, while occupancy (OCC) was at 66.9%, showing a slight increase of 0.3 percentage points [6][7]. - For the first half of the year, Greater China's RevPAR decreased by 1% to $73.19, with an OCC of 65.1% [8][9]. - Globally, Marriott's OCC was 72.2%, a decrease of 0.3 percentage points, with the highest OCC in Europe at 75.3% [7]. Group 3: Business Outlook - Marriott's CEO indicated that despite macroeconomic uncertainties, global RevPAR grew by 1.5% in Q2, driven by leisure travel, although demand for select service hotels has declined [11]. - The company anticipates a net room growth of nearly 5% for the year, with a focus on the midscale to upscale market [14][13]. - Marriott has adjusted its revenue growth expectations for 2025 to a range of 1.5% to 2.5%, with adjusted earnings per share projected between $9.85 and $10.08 [15].
Marriott International Reports Second Quarter 2025 Results
Prnewswire· 2025-08-05 11:00
Second Quarter 2025 Results For a summary of quarterly highlights, please visit: https://news.marriott.com/static-assets/component- resources/newscenter/earnings/2025/2025-q2-earnings-infographic.pdf. BETHESDA, Md., Aug. 5, 2025 /PRNewswire/ -- Marriott International, Inc. (Nasdaq: MAR) today reported second quarter 2025 results. Anthony Capuano, President and Chief Executive Officer, said, "Marriott delivered another solid quarter, highlighted by strong financial results and robust net rooms growth despite ...