Group 1 - Shein Xcelerator is an evolution of the Shein X programme, aimed at supporting emerging fashion brands with mentorship and services to overcome industry challenges and achieve global scalability [1] - The programme offers direct-to-consumer services, including product fulfilment and on-demand production, leveraging Shein's global sales platform to enhance brand strategies and market access [1] - The pilot phase began in August 2023, with nearly 20 brands onboarding and achieving close to £300 million ($409.25 million) in combined revenue, with an average sales growth of 190% in the first year [2] Group 2 - The relaunch of the Missguided brand has been a standout success within the Shein Xcelerator programme, projected to generate £200 million in revenue within two years [3] - Sumwon Studios, launched by Missguided's founder in partnership with Shein, combines creativity and brand-building expertise with Shein's DTC services to scale efficiently [4] - Sumwon Studios is expected to generate over £100 million in revenue by 2025, contributing to a projected £750 million in revenue in its third year [5] Group 3 - The partnership with Shein has enabled Sumwon Studios to adopt a digital-first approach, meeting customer demand effectively and showcasing the potential of strong brand identity combined with Shein's operational excellence [6]