Core Insights - Nongshim launched a global campaign in New York Times Square to celebrate the debut of Shin Ramyun in collaboration with Netflix's animated film 'KPop Demon Hunters' [1][4] - The campaign featured interactive activities that allowed consumers to taste Shin Ramyun, enhancing both online and offline engagement [1][4] Group 1: Campaign Details - The campaign included a giant Digital Out-of-Home (DOOH) billboard and themed booths for visitors to experience the Shin Ramyun brand [2] - Visitors sampled Shin Toomba and Shrimp Crackers, showcasing Korea's "Hangang Ramyun" culture [3] - The event featured instant photo booths and a social media follow event that offered prizes, including Shin Ramyun [3] Group 2: Global Expansion - Nongshim has been rolling out 'KPop Demon Hunters'-inspired packaging globally since late August, starting in Korea [4] - Sales in the Americas began in mid-September, with plans for expansion to key European markets and Australia/New Zealand within the year [4]