Core Insights - Sally Beauty is expanding its "Rooted in Success" campaign, which focuses on uplifting and celebrating the next generation of beauty, by reaching 13 Historically Black Colleges and Universities (HBCUs) with student-focused activities through June 2026 [1] - The campaign includes a nationwide HBCU campus tour that began during Black History Month and will continue through Women's History Month, featuring professional-quality beauty solutions and education [1] - Sally Beauty is collaborating with Impressions of Beauty and ESSENCE magazine to enhance community engagement and amplify the campaign's message [1] Group 1: Campaign Details - The "Rooted in Success" campaign was launched in 2024 and aims to create authentic, community-driven moments on HBCU campuses [1] - The campus tour includes stops at universities such as Alabama State University, Virginia State University, and Howard University, among others [1] - Free pop-up events will showcase products from Sally Beauty's owned brands and popular national brands, supporting students' hair and nail journeys [1] Group 2: Strategic Partnerships - Sally Beauty is partnering with Impressions of Beauty to activate student leaders as brand ambassadors, fostering peer-to-peer engagement [1] - The collaboration with ESSENCE magazine aims to highlight Sally Beauty's support for students and emerging leaders through social media and digital channels [1] - The campaign is part of a broader mission to champion education, inclusivity, and entrepreneurship within the textured hair community [1] Group 3: Product Innovation - Sally Beauty has refreshed its Texture ID brand, introducing a modernized look and optimized product assortment tailored for various curl types [1] - The refresh emphasizes inclusivity, performance-driven benefits, and authentic storytelling, reinforcing the company's commitment to innovation and accessibility [1] - Sally Beauty continues to invest in the next generation of beauty consumers, creators, and leaders through brand partnerships and community-driven programs [1]