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5 Leisure and Recreation Stocks to Buy Amid Strong Demand in 2026
ZACKS· 2026-03-06 14:41
Industry Overview - The Leisure and Recreation Services and Products industries are benefiting from optimized business processes, consistent partnerships, and digital initiatives, with rising disposable incomes in the United States driving demand for leisure and recreation supported by increased personal consumption expenditure [1] Investment Opportunities - Five leisure and recreation stocks have been identified for investment: Expedia Group Inc. (EXPE), Viking Holdings Ltd. (VIK), Johnson Outdoors Inc. (JOUT), Callaway Golf Co. (CALY), and MasterCraft Boat Holdings Inc. (MCFT), all carrying either a Zacks Rank 1 (Strong Buy) or 2 (Buy) [2] Expedia Group Inc. (EXPE) - EXPE reported a strong fourth quarter with adjusted earnings up 58% year over year, surpassing estimates, while revenues increased by 11.4%, driven by strong B2B momentum with segment revenues and gross bookings rising 24% and advertising revenues increasing by 19% [3][4] - Total gross bookings for EXPE rose 11% to $27 billion, supported by resilient lodging demand and growth in booked room nights, with adjusted EBITDA climbing 32% and margins expanding by 368 basis points [4] - The expected revenue and earnings growth rates for EXPE are 7.3% and 20.7%, respectively, for the current year, with the Zacks Consensus Estimate for earnings improving by 7.2% over the past 30 days [5] Viking Holdings Ltd. (VIK) - VIK is experiencing strong consumer demand and a solid booking environment, focusing on affluent customers to navigate the current market downturn, with increased onboard spending contributing positively [6][7] - The company is enhancing guest experiences through strategic investments and digital innovations, alongside fleet expansion and geographic diversification to drive growth [7] - VIK's expected revenue and earnings growth rates are 12.9% and 25.7%, respectively, for the current year, with the Zacks Consensus Estimate for earnings remaining flat over the past 30 days [8] Johnson Outdoors Inc. (JOUT) - JOUT is a leading global outdoor recreation company known for innovative, high-quality products across categories such as Watercraft, Marine Electronics, Diving, and Outdoor Equipment [9] - The company’s well-known brands include Old Town canoes, Ocean Kayak, and Minn Kota motors, among others [10] - JOUT's expected revenue and earnings growth rates are 9.5% and over 100%, respectively, for the current year, with the Zacks Consensus Estimate for earnings improving by 9.5% over the past 30 days [11] Callaway Golf Co. (CALY) - CALY is a premium golf equipment and apparel company with a diverse portfolio of brands, operating in segments including Topgolf and Golf Equipment [12] - The expected revenue and earnings growth rates for CALY are -42.3% and 85.7%, respectively, for the current year, with the Zacks Consensus Estimate for earnings improving by 14.7% over the past seven days [13] MasterCraft Boat Holdings Inc. (MCFT) - MCFT designs, manufactures, and markets recreational powerboats, offering a range of products including boats and aftermarket parts [14] - The expected revenue and earnings growth rates for MCFT are 8.3% and 64.1%, respectively, for the current year, with the Zacks Consensus Estimate for earnings improving by 21.8% over the past 30 days [15]