Core Insights - Holley Performance Brands is expanding its Simpson Motorcycle division into the global motorcycle helmet and safety gear market, which is valued at approximately $7 billion annually [1][2] Group 1: Strategic Growth Initiatives - Simpson Motorcycle is implementing a focused global growth strategy targeting high-growth regions such as the European Union (EU), Asia-Pacific (APAC), and Latin America (LATAM) [2] - Key initiatives include regional product variants, certification alignment, and co-marketing activations to enhance market presence [2][3] Group 2: Dealer Engagement and Activations - The inaugural Saddle Up™ Global Dealer Summit was held in New Braunfels, Texas, showcasing new product launches and strengthening dealer relationships [4] - Simpson made a significant impact at the 85th annual Sturgis Rally, engaging thousands of riders through live activations and product showcases [5] Group 3: Product Innovation and Partnerships - At the Sturgis Rally, Simpson introduced the Simpson x Buell Mod Bandit helmet, a product of a new partnership with Buell Motorcycle Co., emphasizing the blend of motorsports heritage and street relevance [6][7] - The Mod Bandit helmet is available for preorder, with shipping set to begin on November 1 [8] Group 4: Future Product Launches - Simpson Motorcycle plans to unveil its latest 2026 products at the EICMA show in Milan, Italy, in November [9]