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进博会现场:蜜纽康携全球限量款加码中国市场布局
Zhong Guo Jing Ji Wang· 2025-11-09 00:29
Core Insights - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing the high-end Manuka honey brand Mānuka Health from New Zealand [1] - Mānuka Health aims to deepen its engagement with the Chinese market and demonstrate its research capabilities and innovative achievements [1] Company Highlights - Mānuka Health presented its globally limited MGO1600+ Manuka honey, addressing the challenge of unstable activity in high MGO content honey through a three-year low-temperature brewing process and precise scientific techniques [5] - The brand is recognized as a standard setter in the Manuka honey industry, using MGO (methylglyoxal) values to define honey activity and employing HPLC (High-Performance Liquid Chromatography) to ensure the stability and authenticity of active components [5][7] Product Offerings - At the expo, Mānuka Health showcased its flagship product MGO1600+, along with a complete product matrix including the MGO1000+ series, MGO888+ honey, and limited edition Single Origin honey [7] - The brand also introduced the Bee Source Revitalization series, reflecting its commitment to exploring the multidimensional value of natural health [7]