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Activist investor group that includes Travis Kelce aims to revive struggling Six Flags
Yahoo Finance· 2025-10-21 21:29
Core Viewpoint - An investor group, including activist investor Jana Partners and NFL player Travis Kelce, has acquired approximately 9% of Six Flags Entertainment and aims to engage with the company's leadership to enhance business performance and shareholder value [1][2]. Group 1: Ownership and Engagement - The investor group now holds an economic interest of about 9% in Six Flags [2]. - The group plans to engage with Six Flags' management and board to discuss strategies for improving shareholder value and visitor experience [2]. Group 2: Market Reaction - Following the announcement, Six Flags' shares increased by 17.7%, with an additional 5.1% gain in after-hours trading [2]. - Despite the recent rally, the company's shares have declined approximately 47% year-to-date [2]. Group 3: Financial Performance - Six Flags reported a loss of $319.4 million for the first half of the year [3]. - Attendance at Six Flags fell by 9% in the three months ending June 29, attributed to adverse weather conditions and a challenging consumer environment [3]. Group 4: Investor Background - The investor group includes notable figures such as consumer executive Glenn Murphy and technology executive Dave Habiger [3]. - Travis Kelce expressed a personal connection to Six Flags, stating his desire to help improve the parks for future generations [4].