How do you make the brand appealing to young people. >> We we make we make it appealing to to to to young people. I would say two different ways.One of the way we look into is that usually people oppose analog and digital. We don't oppose analog and digital. We believe that they are both side of one experience.So the the product that we're launching which is this notebook you call smart notebook where when you write on your notebook, what you write goes on your phone. >> What's your biggest challenge in in ...