Core Insights - Nexxen International Ltd. anticipates benefits from the strategic partnership between VIDAA and Vestel, enhancing its position in the advertising technology sector [1][4] - Nexxen holds a 2.439% ownership stake in VIDAA and has signed a non-binding MOU for potential extension and expansion of their partnership [2][4] - The partnership between VIDAA and Vestel is expected to expand VIDAA's CTV operating system reach, particularly in Europe, and increase the scale of its global ACR data [3][4] Company Overview - Nexxen is a global advertising technology platform specializing in data and advanced TV, with a focus on providing flexible solutions for advertisers, agencies, publishers, and broadcasters [7] - The company operates a unified technology stack that includes a demand-side platform (DSP) and supply-side platform (SSP), with a core Nexxen Data Platform [7] - Nexxen is headquartered in Israel and has a global presence with offices in the United States, Canada, Europe, and Asia-Pacific [8] Industry Context - VIDAA is recognized as a leading smart TV platform, with over 400 brand partners and more than 40 million connected devices worldwide [9] - The partnership with Vestel, a major connected TV manufacturer, is expected to enhance VIDAA's market position and expand its operating system's reach [3][4] - The collaboration is seen as a strategic move to leverage advanced TV data in advertising, which is poised for substantial growth, particularly in the European market [6][4]