Core Insights - Cigna Healthcare is launching new digital features aimed at enhancing customer experience in health insurance interactions, focusing on simplicity and reliability [1][4][10] Digital Features - The introduction of an AI-powered virtual assistant that provides personalized answers to questions regarding benefits coverage, claims, and care options [2][6] - A personalized provider matching tool that offers tailored lists of in-network providers based on individual health care needs [3][6] - Digital ID cards that can be stored in Apple or Google wallets for easy access [3] Customer Experience Commitment - Cigna Healthcare emphasizes its commitment to simplifying customer experiences through smarter digital solutions that anticipate needs and provide clarity [4][8] - Research indicates that 80% of U.S. adults lack confidence in understanding health insurance benefits, prompting the need for clearer digital tools [5][8] Additional Support for Complex Needs - Expansion of access to dedicated My Personal Champion advocates for customers with complex health needs, alongside new centralized agent teams for quicker resolution of administrative tasks [9] Technology Strategy - The broader technology strategy of Cigna Group aims to transform health care delivery, creating a more personalized and connected experience for customers [10]