Core Insights - Smithfield Foods has launched a new national advertising campaign titled "We Speak Pork," aimed at highlighting the quality and flavor of its pork products [1][3]. Group 1: Campaign Details - The campaign features Ben Schwartz, an Emmy Award-winning writer and actor, as the voice for Smithfield's product portfolio, which includes bacon, Prime Fresh lunch meat, smoked hams, and pre-marinated pork tenderloins [2][3]. - The campaign is designed to appeal to Gen Z and Millennials, using bold visuals to showcase the versatility and convenience of Smithfield's products [4]. Group 2: Market Position - Smithfield holds the 1 market position in uncooked bacon and smoked ham in the U.S., and ranks in the top ten for uncooked breakfast sausage and packaged lunch meat [5]. - Smithfield Foods' brands, including Eckrich, Farmland, and Nathan's Famous, hold the 2 overall U.S. market position for branded packaged meats, with top-three shares in 15 of the 25 packaged meats categories [6]. Group 3: Brand Identity - Smithfield is recognized not only for high-quality pork products but also for its commitment to craftsmanship, authenticity, and safety standards in meat production [7]. - The company emphasizes its long-standing history, having been established in 1936, and its dedication to meeting consumer demand for quality protein [9].