Core Insights - Canada Goose reported strong financial performance for the fourth quarter and the full year ending March 30, 2025, with both profit and revenue exceeding market expectations, particularly driven by robust growth in direct-to-consumer (DTC) sales [2][3] - The company is transitioning from a "single-category expert" to a "full-category premium functional brand," leveraging product innovation and marketing strategies to strengthen its brand positioning [2][5] Financial Performance - Fourth-quarter global revenue increased by 7.4% year-over-year, with total annual revenue reaching CAD 1.348 billion [2] - The Asia-Pacific region led global growth with a 15.2% increase, while the Greater China region achieved a steady growth of 7.9% [2] Product Innovation and Marketing - Canada Goose showcased unprecedented multi-dimensional innovation in products, such as the Sea Mantra collection focused on ocean sustainability, which drove a 19% increase in global brand search volume [3] - The launch of a new eyewear line in February 2025 quickly became one of the top three fastest-growing product categories for the brand [3] Strategic Focus for 2026 - The company has outlined four core areas for strategic focus in fiscal 2026, including increased marketing investment to enhance brand relevance and consumer engagement [6][7] - Plans to expand product categories and improve seasonal suitability while maintaining high standards in product performance and design aesthetics [6] Retail Development Strategy - Canada Goose is adopting a dual strategy of "strategic expansion + efficiency enhancement" for retail business development, focusing on careful store network expansion and operational efficiency improvements [7] - The brand aims to create high-quality touchpoints that convey brand value through upgraded store designs and optimized inventory management [7] Future Outlook - The successful fiscal 2025 has laid a solid foundation for future growth, with the company planning to implement bolder marketing initiatives and enhance consumer experiences in fiscal 2026 [8]