Financial Data and Key Metrics Changes - Total net sales for the second quarter were $160.5 million, reflecting a year-over-year increase of 2.5% [5][33] - Gross margin decreased by 260 basis points to 56.4% of net sales compared to 59.0% in the prior year period, primarily due to increased transportation costs and higher promotional discounting [35][39] - Net loss for the quarter was $6.7 million, or negative $0.45 per common share, compared to a net loss of $5.9 million, or negative $0.38 per common share in the prior year period [39][41] Business Line Data and Key Metrics Changes - Sactionals net sales increased by 4.6%, while Sac net sales decreased by 22.5% [34] - Showroom net sales increased by $10.3 million, or 10.4%, driven by an increase in omnichannel comparable net sales [33] - Internet net sales decreased by $1.8 million, or 4.1% [33] Market Data and Key Metrics Changes - The overall furniture category is estimated to have declined approximately 4% for the comparable period, with the company gaining market share despite these headwinds [6][13] - Furniture spend was down 3.7% from May through July, with July showing the best performance of the three months [13] Company Strategy and Development Direction - The company is transitioning from a product-focused approach to a brand-focused strategy, with a brand evolution refresh underway [9][10] - The new product line, Snug by Lovesac, is positioned to capture a share of the $14 billion couch category and has been launched in over 100 showrooms [11][24] - The company aims to reach 3 million Lovesac households by 2030, focusing on long-term value creation and brand loyalty [17] Management's Comments on Operating Environment and Future Outlook - Management noted ongoing challenges due to tariffs and competitive discounting but remains optimistic about market share gains and growth opportunities [15][16] - The company expects to mitigate tariff impacts through a four-point plan and anticipates a solid year of market share gains despite a declining category [16][33] - Future product launches and marketing strategies are expected to drive growth, with a focus on enhancing customer acquisition and brand awareness [19][20] Other Important Information - The company reported a healthy balance sheet with $34.2 million in cash and cash equivalents and no borrowings on its credit facility [39][40] - The exit from the Best Buy partnership was completed ahead of schedule and under budget, allowing for a more focused customer acquisition strategy [28] Q&A Session Summary Question: Anticipated changes to customer acquisition approach with brand evolution - Management indicated significant changes in marketing and customer acquisition strategies, with a focus on a new campaign featuring celebrity endorsements [48][49] Question: Partnerships for Snug by Lovesac - Management noted that Snug's simpler product design allows for potential distribution in non-Lovesac environments, emphasizing online sales as a primary channel [53][54] Question: Changes in EBITDA outlook - Management explained that increased tariffs and promotional activity have negatively impacted gross margins, leading to a revised EBITDA outlook [59][62] Question: Long-term growth outlook - Management confirmed that the long-term growth strategy remains intact despite current challenges, with plans to return to previous growth trajectories [70][71]