Group 1 - The partnership between SeenThis and Exverus aims to enhance the Social Reach product using SeenThis' streaming vertical video technology, with Premier Protein as the first client [1][2] - SeenThis' new ad format combines the engagement of social ads with targeted advertising at scale, allowing brands to reach audiences beyond traditional social media platforms [1][2][3] - The Social Reach campaign introduces a vertical video ad format to the open web, improving delivery speed and quality while maintaining brand safety [3][4] Group 2 - SeenThis' adaptive streaming technology allows for efficient delivery of social creative in standard display ad slots, enhancing performance for advertisers [4] - SeenThis has served billions of streams for over 5000 brands across more than 50 countries, focusing on creating a high-speed and energy-efficient internet [5] - Exverus Media specializes in full-funnel media planning and aims to elevate growth-stage brands through data-driven advertising strategies [6]