Core Insights - Upexi, Inc. has partnered with GMI Digital to enhance its marketing and design efforts in the cryptocurrency space, particularly focusing on its Solana-first strategy [1][2][3] - The collaboration aims to improve Upexi's brand identity, digital presence, and engagement with both institutional and crypto-native audiences [2][4] Company Overview - Upexi, Inc. specializes in the development, manufacturing, and distribution of consumer products and has diversified into the cryptocurrency industry [5] - The company is focused on providing scalable, transparent, and compliant exposure to Solana ($SOL) [2] Partnership Details - GMI Digital is a full-service crypto-native marketing and design firm that will lead initiatives for Upexi, leveraging its expertise in crypto culture and public company communication [3][4] - The partnership aims to refine Upexi's messaging strategy and enhance its connection with relevant communities [3][4] Strategic Goals - Upexi's goal is to become the premier public company for Solana exposure, necessitating a partner with deep understanding of the cryptocurrency ecosystem [3] - GMI Digital's track record includes working with various crypto projects and institutions, which aligns with Upexi's vision [4][6]