Core Insights - Axalta Coating Systems has announced its 2026 Global Automotive Color of the Year, named Solar Boost, which is a vibrant orange tone designed for modern vehicles [1][3] Group 1: Color Significance - Vehicle color significantly influences buyer perception regarding safety, sportiness, elegance, and resale value, with over 80% of buyers considering it a key factor in their purchasing decision [3] - Solar Boost reflects a trend towards individualistic design choices, appealing particularly to younger and trend-conscious consumers who prefer expressive colors over traditional neutrals [3][4] Group 2: Global Color Trends - Orange is emerging as a globally significant color, evoking warmth and optimism in North America, vibrancy in Latin America, and gaining traction in Asia Pacific, especially in electric vehicles [4] - The color Solar Boost captures a shared sense of positivity and individuality, making it a powerful statement for drivers [4] Group 3: Expertise and Innovation - The development of Solar Boost is based on Axalta's extensive experience in color science, human psychology, and popular culture, ensuring the color is manufacturable, beautiful, durable, and sustainable [5] - This marks the 12th year Axalta has recognized an Automotive Color of the Year, showcasing its 160 years of expertise in color design and innovation [5]