Core Insights - Solo Stove is expanding its product line with the introduction of the Solo Steelfire™ 30 Stainless Griddle, aiming to disrupt the outdoor cooking market and enhance backyard entertaining experiences [1][4] Product Features - The Steelfire™ Griddle heats up in just 7 minutes and offers professional-grade performance with a proprietary 3-ply stainless steel-clad surface that resists rust and requires no seasoning [2][3] - It heats over 35% faster than traditional cast iron griddles, reaching optimal temperatures of 300 - 800 degrees quickly, and features a patent-pending Solo Racetrack Burner configuration for even cooking [3] - An integrated grease trap and a modular stand with foldable side tables enhance usability and customization for outdoor cooking [3] Market Positioning - The Steelfire™ 30 Griddle is priced at $899 or $1,199 with a stand, available exclusively on SoloStove.com, with pre-orders starting on June 11th and shipping beginning in early July [5] - The product launch is accompanied by customizable accessory kits designed to enhance the cooking experience, including a Burger Kit, Chefs Kit, and Essentials Kit [4] Company Overview - Solo Brands, headquartered in Grapevine, TX, operates multiple lifestyle brands, including Solo Stove, TerraFlame, Chubbies, ISLE, and Oru Kayak, focusing on innovative and premium products [6]