Core Insights - South Africa's wine export sales declined last year due to softening consumption and macroeconomic challenges, with export value in rands dropping 4.7% to R9.8 billion ($607.6 million) and a 2.4% decline in US dollars to $548.5 million [1][2] Export Performance - In 2024, South Africa reported an increase in wine export revenues driven by improved volumes of packaged wine, despite a 13.8% drop in overall export volumes to 264 million litres and a nearly 20% slump in bulk volumes to 146.4 million litres [2] - The revenue from packaged exports decreased 2% in rands to R7.7 billion, while in US dollars, it increased 0.4% to $431 million [4][5] Market Dynamics - The UK remained the largest market for South African wine exports in 2025, with flat sales value at $145 million, while Germany saw a 9% drop to $48 million [6] - Exports to the US, the fifth-largest market, fell 28% to $28 million, significantly impacted by the introduction of tariffs [6][7] Strategic Focus - The long-term strategy of prioritizing value over volume and focusing on key markets has shown resilience, with encouraging value growth in core markets such as the UK, Canada, and Sweden, alongside strong momentum in Africa and parts of Asia [4]