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Sazerac snaps up US RTD brand Dirty Shirley
Yahoo Finance· 2026-03-20 09:59
Group 1 - Sazerac has acquired the US ready-to-drink cocktail brand Dirty Shirley from Goodwell Brands, with financial details undisclosed [1] - Dirty Shirley is a vodka-based canned cocktail that includes variants such as Dirty Shirley Cherry Vanilla and Dirty Shirley Classic Cherry, both at 5.9% abv, and Dirty Shirley Extra Dirty at 12% abv [1] - Retail stockists for Dirty Shirley include major retailers like Walmart, Target, Safeway, and Total Wine & More [2] Group 2 - Adam Kost, founder of Goodwell Brands, expressed confidence that Sazerac will elevate Dirty Shirley to an iconic status in the spirits industry due to their scale and expertise [2] - Sazerac CEO Jake Wenz highlighted the brand's unique position in the RTD category and the intention to build on the foundational work already established by Dirty Shirley [3] - Sazerac is a privately-owned company that also owns other brands such as Southern Comfort and Svedka vodka [2]