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Spectrum shifts gears as customers desert its services
Yahoo Finance· 2026-03-28 14:37
Core Insights - Spectrum, operated by Charter Communications, is facing significant customer losses due to price hikes and increased competition in the internet and cable TV markets [1][2] - In 2025, Spectrum lost approximately 284,000 cable TV customers and around 403,000 internet customers, with a revenue decline of 0.6% year over year [1] - The company has made workforce changes, including the closure of a call center in Appleton, Wisconsin, resulting in 313 job losses [5][6] Pricing and Competition - Recent price increases for cable TV and internet plans have contributed to customer attrition, with a $2 increase on older internet plans and a $5 increase on Spectrum Select TV packages [2] - The ongoing trend of cord-cutting, where consumers cancel cable services in favor of streaming platforms, poses a significant threat to Spectrum's customer base [2][3] - A Pew Research Center survey indicated that 83% of Americans use streaming platforms, while only 36% subscribe to cable or satellite TV services [3] Market Threats - Fixed wireless internet services, typically offered by phone carriers like T-Mobile, Verizon, and AT&T, are becoming a major competitive threat to Spectrum [3][4] - These carriers have gained hundreds of thousands of fixed wireless internet customers recently, further intensifying competition in the market [4] Workforce Changes - The closure of the Appleton call center is part of a broader strategy to streamline operations, following a previous layoff of 1,200 employees in October, which affected 1% of the company's workforce [5][7] - Employees affected by the call center closure have options to relocate or apply for other roles within the company [6]