Core Insights - Criteo S.A. and DoorDash, Inc. have announced a multi-year partnership to enhance advertising opportunities in DoorDash's marketplace, focusing on grocery, convenience, and non-restaurant retail sectors [1][2] - The partnership aims to leverage the growth of retail media, providing brands with new ways to reach consumers closer to the point of purchase [2] Partnership Details - Criteo will function as an extension of DoorDash's U.S. ad sales team, collaborating with brands and agencies to scale media placements on DoorDash's platform [2] - The companies plan to explore deeper integration of their advertising technologies over time [2] Advertising Opportunities - Advertisers using Criteo will have access to various DoorDash ad formats, including on-site video, display banners, Sponsored Product, and Sponsored Brands, as well as off-site channels like display, video, search, and social [3] - The partnership is expected to help advertisers reach consumers more effectively, drive measurable sales, and influence incremental trips [5] Strategic Statements - Stephen Howard-Sarin from Criteo emphasized the importance of delivery in the consumer journey and noted that DoorDash has become a key destination for convenience, grocery, and alcohol brands [4] - John Roswech from DoorDash highlighted the goal of building an ad platform that supports business growth on DoorDash and beyond, citing Criteo's strong relationships in the grocery and retail sectors as a reason for the partnership [6] Market Reaction - Following the announcement, CRTO shares increased by 2.78% to $22.15, while DASH shares rose by 0.53% to $272.67 in premarket trading [6]