Group 1 - The article initiates coverage on DICK'S Sporting Goods, Inc. with a Buy rating and a price target of $209, highlighting it as the leading omni-channel sporting goods retailer in the eastern U.S. [1] - DICK'S operates across a diversified portfolio, focusing on sporting goods equipment, apparel, and footwear [1]. - Moretus Research emphasizes a structured approach to equity research, aiming to identify companies with durable business models and mispriced cash flow potential [1]. Group 2 - The research methodology includes rigorous fundamental analysis and a focus on comparability, simplicity, and relevance in valuation [1]. - Moretus Research targets underappreciated companies undergoing structural changes or temporary dislocations, which can lead to asymmetric returns [1]. - The firm aims to elevate the standard for independent investment research by providing actionable insights and a strong filter for important factors in equity analysis [1].