Frasers Group plc has opened the doors to its highly anticipated new three-story 90,000 sq.ft flagship store in Liverpool, bringing together Sports Direct and Everlast Gyms+ under one roof.Since 2022, Frasers Group has invested significantly into elevating Sports Direct as part of its wider Elevation Strategy across all of its brands, led by the Group’s CEO, Michael Murray, who was appointed in May of that year. The Liverpool store’s opening forms a key milestone in the next phase of the brand’s vision to r ...